Data Congruence in What They Say, Do and Feel: The Role of Researcher's Sensory Processing Sensitivity Trait

This chapter focusses on how qualitative research can capture the lived experiences of entrepreneurial individuals by exploring their subjective experiences. Traditional methods of data collection involve listening to what entrepreneurial individuals say and observing their actions, although particular attention to their feelings is often absent. To achieve data congruence and to gain a deeper understanding of their lived experiences, it is crucial to also take into consideration how they feel. This chapter will recount a confessional tale recorded during a recent field study in entrepreneurship that will shed light on the pivotal role that a researcher’s sensory processing sensitivity (SPS) trait can play during qualitative data collection in helping researchers becoming mindful of the feelings of entrepreneurial individuals, even when those feelings are not directly expressed by them. The introduction of the researcher’s SPS trait in promoting data congruence during qualitative data collection will be this chapter’s principal contribution.