Initiating e-learning by stealth in a ‘late majority’ institution

Case studies of introducing e-learning tend to focus upon universities where senior management enthusiastically supports the introduction of such an approach to learning and teaching. When such enthusiasm is not immediately forthcoming, stratagems need to be developed from the grass-roots upwards to make a convincing case to senior management that appeals to the vision the institution has of itself. We present a case study of how two managers working in a late majority university operated in stealth mode to incept an official elearning strategy.