From Conflict to Bridges: Towards Constructive use of Conflict Frames in the Control of Bovine Tuberculosis

Control of bovine tuberculosis in cattle (bTB) in England and Wales is characterised by conversational and policy impasses, particularly in relation to badger culling. We created four online discussion groups comprising of badger cull supporters, cull-opponents, aligned antagonists (mixing supporters and opponents affiliated with farming or an environmental/conservation group) and non-aligned antagonists (mixing supporters and opponents who were not affiliated with a particular group). We held five different discussions with each grouping over the course of a week. We aimed to identify frames held by the opposing groupings within the bTB control controversy, which could either contribute to conflict and impasse, or alternatively could provide a potential conversational bridge between those who differed. Our analysis identified elements of the framings of the bTB control problem, which, particularly in the mixed groupings, lead to deadlock. We also identified some aspects of the framings which allowed those who differed to communicate together more effectively. We argue that these more transformative frames can be used to bridge conflict.