Innovation with field experiments: Studying organizational behaviors in actual organizations

Organizational scholarship centers on understanding organizational context, usually captured through field studies, as well as determining causality, typically with laboratory experiments. We argue that field experiments can bridge these approaches, bringing causality to field research and developing organizational theory in novel ways. We present a taxonomy that proposes when to use an audit field experiment (AFE), procedural field experiment (PFE) or innovation field experiment (IFE) in organizational research and argue that field experiments are more feasible than ever before. With advances in technology, behavioral data has become more available and randomized changes are easier to implement, allowing field experiments to more easily create value—and impact—for scholars and organizations alike.