"Off-line": the 2004 European parliamentary elections on television news in the enlarged Europe

We outline the competitive television news market in the enlarged European Union (EU) and demonstrate the continued importance of traditional media, in particular television, in the context of proliferation in choice of news sources, including on-line news services. Drawing upon a content analysis of the most widely watched evening television news programs in each of the EU countries, we find that on average, EU news in 2004 was more visible in the new member states than in the old member states. The level of coverage in the old member states was slightly higher in 2004 compared to 1999. Looking at individual countries there was considerable variation with some countries (e.g., Greece, Denmark, Slovakia, and Austria) devoting about 20% of the news to the elections and others (e.g., Germany, Belgium, and the Czech Republic) devoting about 5% or less to the elections.