Specific reason for wanting to reduce meat
Mainly for ethical reasons but also for the environment.
Don't think anyone has the right to kill a living soul.
Environmental and because of the high calorie content in some meat and meat products
Reducing our meat intake is better for the environment and our overall health!
Its better for the environment and is good for sustainable climate change
Environmental, animal welfare and health
Environmental considerations. I don't think we (as a population) need to eat as much meat as we are habituated to.
I would like to eat a bit more veg and not pour so much meat on my plate
animal welfare and personal health. One of my kids is also less interested in eating meat.
Huge cause of global warming and environmental damage.
I always feel uncomfortable about where meat comes from and would like to reduce the need I feel to eat it
Combination of animal welfare concerns and some medical things that could possibly improve if I were to eat less meat, specifically red meat and meat high in fat.
The treatment of animals being shown in videos.
To avoid adverse health effects in later life.
Eating less meat is more beneficial for the environment, and less energy is wasted through the food chain. I also disagree with the conditions in which animals are kept
Cost of meat is expensive and I prefer vegetarian cooking but often revert to meat because it is easier.
Environmental impact of high meat consumption- sustainability etc
To save the animals and help with global warming
I don't agree with the murder of animals when we as humans do not need to consume meat to be healthy.
I know it has environmental, ethical and health benefits.
Better health and environmental concern.

When did you have to inhibit in task?
I noticed that I never had to not press a key when there was fruit on the screen and every time meat was on the screen I had to not press a key. When a bold border came up I was saying no in my head
I had to stop when it showed meat images
When the box was highlighted I had to press a key
Mostly did not have to press when object was meat.
When there was an image of meat/bold outline.
When it showed a picture of meat and sometimes clothing items
I didn't have to press a key when the box was bold.
I had to not press a key when meat was shown (I think, I don't really remember very well)
Didn't press the key when meat pictures came up, but also for random clothes.
Dark boxes around meat , light boxes around fruit/veg , clothes as the control (either)
I think that when a meaty picture presented I had to withhold, but I also had to withhold from various forms of clothing, which is why I think I may have been in the control group.
I thought that the photos of meat were more likely to have the bold border
I noticed I was not supposed to press when it was meat
I can't remember that well but I think I didn't have to press the key when it was meat being shown.
When the box was in bold you were to withhold from pressing a key
when the border around the box was in bold
From what I can remember, I did not have to press a key when meat appeared, but always had to press a key for a vegetarian food items.
I was to withhold response whenever the box containing the exercise became bolded. It's not so much that I noticed it and more that this was part of the instructions given.
When a picture of non-meat item was screened, i didn't need to press the key.
Did not press key when line became thicker
Did not have to press a key when a black border framed the picture.
when had to not press, the image was of meat
The bold border always appeared with meat, conditioning myself to resist the impulse to press the key when seeing meat.
When presented with meat-related stimuli.

Open comments about training task
I have definitely reduced my meat intake following this training. I have tried reducing my meat intake before with very limited results. When selecting food for meals or dining out I find myself saying no in my head when looking at meat and actively looking for alternatives. I think the images used have conditioned me to think twice when selecting a meal so not sure whether different whole meat pictures would have made a difference.
I could feel myself saying "no" in my head when I saw the meat images which reminded me to not go for the meat option in real life.
I now I try to eat more varied meat products
I found this training very interesting. It not only helped to reduce my meat in take but also made me aware of the amount of meat i was eating and opened my eyes to the fact that i could feel full and satisfied without necessarily having meat with every meal. I would consider this experiment a huge success.
My diet has changed since moving in with my partner, whereby I think I eat more meat because my partner eats more meat than I would usually.
The pictures in the study represented well what I would class as desirable meat products, so in that regard it was effective. However I remain sceptical about the effect of the training itself. I believe it would be hard to attribute results from this study to the inhibition training specifically. It seems more likely participants would reduce their meat intake because of the observation factor. On the other hand, if a results is found then that can only be positive.
I just felt like I did not want to eat as much meat anymore.
I did eat a lot more pasta last week than I would usually, however my pictures only were of clothes and other objects, not really food stuffs.
I think whole meals would have been more relevant or perhaps more variety of control and meat images. I often got bored of the same pictures
I believe I was in the control group (pictures of house hold items), so questions 3 to 7 don't really apply.
Thought it was good, my only problem was that over 4 days it was hard to make choices to avoid meat intake because I already had food in the fridge etc. I think training over a longer period of time I would have bought less meat. I could see it working quite well as an app - before going to a restaurant you could do it which would maybe persuade you to order vegetarian options.
made me think about a more balanced diet
The initial video (oddly taken from an Australian site not linked to this project) actually gave sensible reasoning behind reducing meat intake and was valuable. I did not find any benefit from the 'box' training, except that once I worked out the trick it made it easier to complete it quickly.
I thought it was odd that fish was not included?
Unfortunately I went out a lot and to friends' houses for BBQs during my diary week, so actually ate more meat than usual. I think that the training does make you more conscious of your decisions, but I'm already aware of these facts about meat production which is why I already try to cut our meat consumption.
Making healthier choices with more veg etc but not necessarily much less meat
I think the pictures were good because lots of them were not as appealing so that partly put me off meat anyway
Although I guessed that there should be some pattern to withholding and reduced meat intake, I could not detect how that would have worked with the object in the study, ie hairdryers, shirt etc. I would be interested to hear if I was in the active or control group...
I was already trying to reduce my meat intake before the study so It hasn't really had much effect. I don't really feel looking at images of meat and not clicking puts me off eating it, where as if I see a video of poor animal care in meat farms or health problems associated with meat, this does make me eat less meat.
Maybe images of meat in meals would be better and not uncooked meat or just meat by itself
Following the training I have reduced my meat intake drastically. I do think that showing pictures of meat incorporated in whole meals would not have been as effective as the meat pictures used in the training because they have made meat more appealing. The training worked to reduce meat intake.
I think the training may have helped reduce my meat intake, because since I have eaten virtually no meat. I am not sure if this was because I was trying to reduce it anyway and the training kept it on my mind, but I did stop buying meat when shopping for food, and afterwards I found the thought of eating meat unpleasant.
I was a vegetarian for more than 8 years (between ages 11-19) so it's not difficult to reduce my meat intake anyway.
I'm more aware of my meat-intake and vegetables-intake.
the pictures were a bit low quality and the task was a little boring
I think the training reduced my meat intake for the first week or two, but not as much after that. Yes I think the meat pictures were relevant
nothing has changed to be honest. i consume very little meat already and will still continue to maintain my diet.
i went home which increased my meat intake