Media outlet
30 = BBC Radio Good Morning Scotland 8-8.30am

Top or bottom half of paper (newspaper only)
1 = Top half of the page
2 = Lower half of the page
3 = Other

Type of story
1 = editorial/opinion
2 = straight news
3 = Other

Primary topic/Theme
1 = Elections[local/Scottish/Northern Ireland/Wales]
2 = AV Referendum
3 = Political Propriety/scandal
4 = MENA civil unrest/developments
5 = Japan (tsunami/earthquake)
6 = Asylum/Immigration
7 = NHS
8 = Crime
9 = European Union
10 = Economy
11 = Social Security/Pensions
12 = Education
13 = Taxation
14 = Military/Defense
15 = (other) Constitutional Issues (House of Lords reform)
16 = Natural Disasters
17 = Local Government/Planning
18 = Anti-social behavior
19 = Local Interest
20 = Royal Wedding
21 = Celebrity News
22 = Other

Election subtheme: Discussion of Campaigning Strategies (includes pro/anti AV groups & political parties)
0 = No
1 = Yes

First election mentioned (where more than one)
1 = The referendum
2 = The Northern Irish assembly elections
3 = The Welsh Assembly elections
4 = The Scottish Parliament elections
5 = Northern Irish local elections
6 = English local elections
7 = Other

Main actor
17 = Government coalition as a whole (without further specification)
24 = Opposition as a whole (without further specification)
25 = Parliament as a whole (without further specification)
26 = Ministry as a whole (if no specific politician mentioned)
40 = Social Democratic and Labour Party(candidate/MP/spokesperson)
45 = Party not specified/ Politician does not belong to a specific party (please list!)
46 = Pro AV campaign (no specific group name given)
47 = Anti AV campaign (no specific group name given)
50 = Other Royalty (other than head of state)
51 = Celebrities from outside politics (e.g. sports, entertainment, arts)
57 = Interest group (s), organisation (s) (e.g. Amnesty, Red Cross, Greenpeace)
58 = Demographic group (s) (e.g. female, old, teenagers)
59 = Professional group (s) (e.g. doctors, nurses, teachers, farmers, fishermen)
65 = Judiciary persons, institutions (courts, judges, lawyers, prison guards etc.)
66 = (Public) administration (civil servants, internal revenue service, forest rangers etc.)
68 = other non-political actor (s) (please list!)
70 = Country as a whole (in terms of the population of the country and not as a synonym

1 = National
2 = Scotland
3 = Northern Ireland
4 = Wales
5 = London
6 = Manchester

Media Type
1 = Newspaper
2 = TV
3 = Radio
4 = Website/blog

Page number (newspapers only)
1 = Front page
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6-10
7 = 11-15
8 = 16-20
9 = 21-25
10 = 26-30
11 = 31-35
12 = 36-40
13 = 41-45
14 = 46-50
15 = page 50+

1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10
11 = 11+

1 = Less than 100 words
2 = 101-200 words
3 = 201-300 words
4 = 301-400 words
5 = 401-500 words
6 = 501-600 words
7 = 601-700 words
8 = 701-800 words
9 = 801-900 words
10 = 901-1000 words
11 = More than 1000 words

1 = Less than 15
2 = 16-30
3 = 31-45
4 = 46-60
5 = 61-90
6 = 91-120
7 = 121-150
8 = 151-180
9 = 181-210
10 = 211-240
11 = 241-270
12 = 271-300
13 = More than 300

1 = Scottish versions of national newspaper
2 = Scottish newspaper

0 = Not Selected
1 = Selected