| 2014 | Servitization and operations management: a service-dominant logic approach
| Smith, Laura; Maull, Roger S.; Ng, Irene C. L. |
| 2014 | Servitization and operations management: a service-dominant logic approach
| Smith, Laura; Maull, Roger S.; Ng, Irene C. L. |
| 1999 | The strategic role of unused service capacity
| Ng, Irene C. L.; Wirtz, Jochen; Lee, Khai S. |
| 2007 | Teaching business studies to Far East students in the UK
| Ng, Irene C. L. |
| 2010 | Theoretical foundations in the pricing of intermediating services: the case of mobile phone payments
| Ng, Irene C. L.; Yip, Nick |
| 4 January 2012 | The three value proposition cycles of equipment-based service
| Smith, Laura; Ng, Irene C. L.; Maull, Roger S. |
| 1 May 2008 | Towards a benefit-based framework for understanding B2B services and its impact on contract and capability
| Ng, Irene C. L.; Guo, Lei; Scott, James; et al. |
| 2011 | The use of information technology as value co-creation: the role of contextual variety and means drivenness
| Ng, Irene C. L.; Guo, Lei; Ding, Yi |
| 2010 | Value and systems perspectives in combining human and automated services invited commentary: “Seven challenges to combining human and automated service”
| Ng, Irene C. L. |
| 1 May 2010 | Value co-creation in the delivery of outcome-based contracts for business-to-business service
| Ng, Irene C. L.; Nudurupati, Sai S.; Tasker, Paul |
| 2011 | Value, variety and viability: designing for co-creation in a complex system of direct and indirect (goods) service value proposition
| Ng, Irene C. L.; Briscoe, Gerard |
