Now showing items 21-23 of 23

  • The use of information technology as value co-creation: the role of contextual variety and means drivenness 

    Ng, Irene C. L.; Guo, Lei; Ding, Yi (University of Exeter Business School, 2011)
    This paper proposes a service dominant logic view of technology use as value co-creation in context. We argue that individuals, as value co-creators, are resource integrators and such resource integration in technology use ...
  • Value co-creation in the delivery of outcome-based contracts for business-to-business service 

    Ng, Irene C. L.; Nudurupati, Sai S.; Tasker, Paul (Advanced Institute of Management Research, 2010-05)
    This study introduces the concept of outcome-based contracting (OBC) as the mechanism for firms to focus on delivering value-in-use, and as the driver for value co-creation as the firm would need to jointly deliver outcomes ...
  • Visual consumption 

    Schroeder, Jonathan (Blackwell, 2007)
    Visual images constitute much corporate communication about products, economic performance, and social responsibility, and also inform governmental efforts to create positive attitudes for citizens, consumers, and ...