Now showing items 21-26 of 26

  • Snapshot Aesthetics as a Strategic Resource 

    Schroeder, Jonathan (University of Exeter, 2008-06)
    The snapshot, a straightforward, generally unposed photograph of everyday life, has emerged as an important style in contemporary strategic communication. Many recent ads portray models in classic snapshot poses – out of ...
  • Triple helix knowledge interactions: A study of institutional, virtual and on-line intermediaries 

    Alexander, AT; Albats, E; Figenbaum, I (University of Exeter, 2017)
    Moving from a triple helix perspective, through quadruple and quintuple toward N-Tuple helices, the emphasis placed on the utility of knowledge and the effectiveness of knowledge transfer by the world’s leading economies ...
  • The use of information technology as value co-creation: the role of contextual variety and means drivenness 

    Ng, Irene C. L.; Guo, Lei; Ding, Yi (University of Exeter Business School, 2011)
    This paper proposes a service dominant logic view of technology use as value co-creation in context. We argue that individuals, as value co-creators, are resource integrators and such resource integration in technology use ...
  • Value co-creation in the delivery of outcome-based contracts for business-to-business service 

    Ng, Irene C. L.; Nudurupati, Sai S.; Tasker, Paul (Advanced Institute of Management Research, 2010-05)
    This study introduces the concept of outcome-based contracting (OBC) as the mechanism for firms to focus on delivering value-in-use, and as the driver for value co-creation as the firm would need to jointly deliver outcomes ...
  • The "virtuous circle" of informal investment activity: evidence from the UK 

    Murray, Gordon; Cowling, Marc (University of Exeter, 2012-02-24)
    This paper seeks to quantify the frequency, scale and demographic characteristics of informal investor activity in the UK over a three year period 1999-2001 using population survey data. 1.1 million informal investors ...
  • Visual consumption 

    Schroeder, Jonathan (Blackwell, 2007)
    Visual images constitute much corporate communication about products, economic performance, and social responsibility, and also inform governmental efforts to create positive attitudes for citizens, consumers, and ...