| 1 July 2007 | Advanced demand and a critical analysis of revenue management
| Ng, Irene C. L. |
| 21 November 2001 | Advanced sale of service capacities: a theoretical analysis of the impact of price sensitivity on pricing and capacity allocations
| Lee, Khai S.; Ng, Irene C. L. |
| 15 October 2008 | Competition in the advanced sale of service capacity
| Ng, Irene C. L.; Lee, Khai S. |
| 30 October 2009 | A demand-based model for the advance and spot pricing of services
| Ng, Irene C. L. |
| 1 April 2006 | Differentiation, self-selection and revenue management
| Ng, Irene C. L. |
| 1 December 2005 | Does direct marketing need to have a direction?
| Ng, Irene C. L. |
| 3 June 2009 | Education as service: the understanding of university experience through the service logic
| Ng, Irene C. L.; Forbes, Jeannie |
| 27 February 2007 | Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator
| Ng, Irene C. L. |
| 1 April 2009 | Identifying risk and its impact on contracting through a benefit based-model framework in business to business contracting: case of the defence industry
| Ng, Irene C. L.; Yip, Nick |
| 1 June 2008 | An integrated approach towards revenue management
| Ng, Irene C. L.; Maull, Roger S.; Godsiff, Philip |
| 1 September 2007 | An integrative framework of preemption strategies
| Lee, Khai S.; Ng, Irene C. L. |
| 1 May 2008 | Learning to be sociable: the evolution of homo economicus
| Ng, Irene C. L.; Tseng, Lu-Ming |
| 2010 | Outcome-based contract performance and value co-production in B2B maintenance and repair service
| Ng, Irene C. L.; Ding, Xin |
| 1 December 2009 | Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: evidence from the defence industry
| Ng, Irene C. L.; Maull, Roger S.; Yip, Nick |
| 1 December 2006 | Photoessays in the teaching of marketing
| Ng, Irene C. L. |
| 2004 | The pricing of services
| Ng, Irene C. L. |
| 2008 | Production Cost, Transaction Cost, and Outsourcing Strategy: A Game Theoretic Analysis
| Lee, Khai S.; Ng, Irene C. L. |
| 1 November 2008 | Service innovation and the role of science, technology, engineering and mathematics: ten challenges for industry, academia and government
| Ng, Irene C. L. |
| 1 July 2007 | Service innovation: converting Pareto loss into revenue
| Ng, Irene C. L. |
| 2008 | Service transformation and the new landscape of performance-based contracting: an executive briefing
| Ng, Irene C. L. |
