Open Exeter Reseach (ORE) will be unavailable between 8am and 11am on Wednesday 7th October 2015 for essential maintenance. Apologies for the inconvenience caused. Exeter IT

Now showing items 1-1 of 1

  • Disney: delights and doubts 

    Dholakia, Nikhilesh; Schroeder, Jonathan (University of Western Australia Business School, 2001)
    Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney ...