Now showing items 1-2 of 2

  • An integrated approach towards revenue management 

    Ng, Irene C. L.; Maull, Roger S.; Godsiff, Philip (Palgrave, 2008-06)
    This paper argues that advanced demand exhibit three characteristics — that of being probabilistic, stochastic and deterministic. Deterministic demand results in revenue management practices being cross-functional. The ...
  • Operationalising and managing variety 

    Maull, Roger S.; Godsiff, Philip (University of Exeter Business School, 2011)
    To extend the conceptual model of a service system presented by Godsiff. (Godsiff, 2010). The model based on Ashby‟s Law of Requisite Variety (1964) suggests a number of possible sources of variety including, the value ...