Fat shaming under neoliberalism and COVID‐19: Examining the UK’s Tackling Obesity campaign
dc.contributor.author | Dolezal, L | |
dc.contributor.author | Spratt, T | |
dc.date.accessioned | 2022-10-03T14:42:35Z | |
dc.date.issued | 2022-09-30 | |
dc.date.updated | 2022-10-03T12:32:37Z | |
dc.description.abstract | This article explores the dynamics between fat shaming, neoliberalism, ideological constructions of health and the ‘obesity epidemic’ within the UK, using the UK Government’s recent Tackling Obesity campaign in response to Covid-19 as an illustration. We draw attention to how fat shaming as a practice that encourages open disdain for those living with excess weight operates as a moralising tool to regulate and manage those who are viewed as ‘bad’ citizens. In doing so, we begin by outlining how the ideological underpinnings of ‘health’ have been transformed under neoliberalism. We then consider the problematic use of fat shaming discourses that are often used as tools to promote ‘healthy’ lifestyle choices by those who view it as not only an acceptable way of communicating the health risks associated with obesity but also a productive way of motivating people with obesity to lose weight. Drawing on Graham Scambler’s theoretical framework regarding shame and blame (2020), we discuss how ‘heaping blame on shame’ has become a ‘wilful political strategy’ under neoliberalism, particularly as it relates to individuals with obesity, and how the Tackling Obesity campaign leverages concerns around ‘choices’ and ‘costs’ as a means through which to encourage normative models of self-care and self-discipline. | en_GB |
dc.description.sponsorship | Arts and Humanities Research Council (AHRC) | en_GB |
dc.description.sponsorship | Wellcome Trust | en_GB |
dc.description.sponsorship | National Institute for Health Research (NIHR) | en_GB |
dc.identifier.citation | Published online 30 September 2022 | en_GB |
dc.identifier.doi | https://doi.org/10.1111/1467-9566.13555 | |
dc.identifier.grantnumber | AH/V013483/1 | en_GB |
dc.identifier.grantnumber | 217879/Z/19/Z | en_GB |
dc.identifier.uri | http://hdl.handle.net/10871/131069 | |
dc.identifier | ORCID: 0000-0002-8868-8385 (Dolezal, Luna) | |
dc.language.iso | en | en_GB |
dc.publisher | Wiley | en_GB |
dc.rights | © 2022 The Authors. Sociology of Health & Illness published by John Wiley & Sons Ltd on behalf of Foundation for the Sociology of Health & Illness. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. | en_GB |
dc.subject | fat shaming | en_GB |
dc.subject | neoliberalism | en_GB |
dc.subject | obesity | en_GB |
dc.subject | public health policy | en_GB |
dc.subject | Tackling Obesity campaign | en_GB |
dc.title | Fat shaming under neoliberalism and COVID‐19: Examining the UK’s Tackling Obesity campaign | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2022-10-03T14:42:35Z | |
dc.identifier.issn | 0141-9889 | |
dc.description | This is the final version. Available on open access from Wiley via the DOI in this record | en_GB |
dc.description | Data availability statement: Data sharing is not applicable to this article as no new data was created or analysed in this study. | en_GB |
dc.identifier.eissn | 1467-9566 | |
dc.identifier.journal | Sociology of Health & Illness | en_GB |
dc.relation.ispartof | Sociology of Health & Illness | |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | en_GB |
dcterms.dateAccepted | 2022-07-26 | |
rioxxterms.version | VoR | en_GB |
rioxxterms.licenseref.startdate | 2022-09-30 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2022-10-03T14:38:55Z | |
refterms.versionFCD | VoR | |
refterms.dateFOA | 2022-10-03T14:42:39Z | |
refterms.panel | C | en_GB |
refterms.dateFirstOnline | 2022-09-30 |
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Except where otherwise noted, this item's licence is described as © 2022 The Authors. Sociology of Health & Illness published by John Wiley & Sons Ltd on behalf of Foundation for the Sociology of Health & Illness. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.