Intelligent design: how managing the design process effectively can boost corporate performance
Advanced Institute for Management Research
Design – the purposive application of creativity to all the activities necessary to bring ideas into use either as product (service) or process innovations – could and should make and important contribution to the performance of every firm. The design process is inextricably linked with innovation and thus with an organisation’s competitive position. The truth is, however, that too few firms understand or acknowledge the role that design can play. This briefing document highlights a number of key issues about the relationship between design, creativity, innovation, performance and competitiveness.
Economic and Social Research Council
Engineering and Physical Sciences Research Council
Report published by Advanced Institute of Management Research