Sustainability-driven innovation and the Climate Savers’ programme: experience of international companies in China
Purpose - This study explores the experience of eight international companies focusing on their strategies in sustainable innovations in China. Design/methodology/approach - This investigation is accomplished using a case study methodology (Yin, 1989; Eisen¬hart, 1989). The research is based on the companies’ secondary data and forty-seven semi-structured face-to-face interviews carried out in Chinese (Mandarin) between September 2010 and March 2012. Access to the selected companies was supported by WWF China. Findings - The findings of this study are summarised in a theoretical framework suggesting four different levels of MNCs sustainability-driven innovations in China. Research limitations/implications - The paper is based on the research population of MNCs being WWF Climate Savers partners in China. The research sample has no Chinese-solely companies. Originality/value - From the academic perspective this research is a qualitative analysis of the best practices in sustainable innovation of MNCs in China and an attempt to map them to a theoretical framework. From a policy-making perspective, this paper is a report on existing practices and positive experience in responsible industry leadership. For practitioners this study shows how to create profitable growth in harmony with environmental sustainability and good corporate citizenship.
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Vol. 13 Iss: 5, pp.599 - 612