Hidden Florence Analytics Reports 2017-18

Abstract

This report looks at the data available for the app Hidden Florence for the period between 8th January 2017 and 31st January 2018. The report is divided into three main sections: Section 1 is an historical overview of metrics related to the type of audience of the app from April 2015 to January 2018. Data here are gathered only from two platforms, iTunes and Google Play. Within Section 1, there is also a subsection (1.3) dedicated to the analysis of the sessions and their geography for data collected from iTunes Analytics. Section 2 looks at the data available on the platform Google Analytics. It is organised as a comparative analysis between data extrapolated from the previous report (Report 2015-17) and the current data available for the period from 8th January 2017 – 31st January 2018. Here data are investigated accordingly to the category of type of audience of the app. Section 3 looks at the data available for users’ behaviours for the period that goes from 8th January 2017 to the 31st January 2018. Here, a recurrent distinction of the data is between users accessing the app in Florence and users engaging with it elsewhere.