Testing the direct, indirect, and interactive roles of referent group injunctive and descriptive norms for sun protection in relation to the theory of planned behavior
Bodimeade, H; Anderson, E; La Macchia, S; et al.Smith, Joanne R.; Terry, Deborah J.; Louis, Winnifred R.
Date: 8 May 2014
Article
Journal
Journal of Applied Social Psychology
Publisher
Blackwell Publishing Ltd
Publisher DOI
Abstract
The theory of planned behavior was used to predict participants' (n=219) sun protection intentions and (longitudinally) self-reported behavior from attitudes, perceptions of control, and subjective norms. Norm focus theory was incorporated by distinguishing injunctive and descriptive norms. In turn, subjective descriptive and injunctive ...
The theory of planned behavior was used to predict participants' (n=219) sun protection intentions and (longitudinally) self-reported behavior from attitudes, perceptions of control, and subjective norms. Norm focus theory was incorporated by distinguishing injunctive and descriptive norms. In turn, subjective descriptive and injunctive norms were examined in relation to the norms of a salient referent group: university students. Referent group norms were found to be associated with subjective norms, and to influence intentions indirectly. A marginal interaction of referent group descriptive and injunctive norms was also observed on behavior. Results highlight the importance of examining indirect effects in order to capture the effect of group-level processes when multiple sources and levels of normative influence are examined.
Psychology - old structure
Collections of Former Colleges
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