Testing the direct, indirect, and interactive roles of referent group injunctive and descriptive norms for sun protection in relation to the theory of planned behavior
La Macchia, S
Smith, Joanne R.
Terry, Deborah J.
Louis, Winnifred R.
Journal of Applied Social Psychology
Blackwell Publishing Ltd
© 2014 Wiley Periodicals, Inc.
Reason for embargo
The theory of planned behavior was used to predict participants' (n=219) sun protection intentions and (longitudinally) self-reported behavior from attitudes, perceptions of control, and subjective norms. Norm focus theory was incorporated by distinguishing injunctive and descriptive norms. In turn, subjective descriptive and injunctive norms were examined in relation to the norms of a salient referent group: university students. Referent group norms were found to be associated with subjective norms, and to influence intentions indirectly. A marginal interaction of referent group descriptive and injunctive norms was also observed on behavior. Results highlight the importance of examining indirect effects in order to capture the effect of group-level processes when multiple sources and levels of normative influence are examined.
Australian Research Council Discovery scheme
This is the peer reviewed version of the article, which has been published in final form at DOI: 10.1111/jasp.12264. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Journal of Applied Social Psychology, 2014, Vol. 44, Issue 11, pp. 739 - 750