Cultural Tourism, Young People and Destination Perception: A Case Study of Delphi, Greece

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Cultural Tourism, Young People and Destination Perception: A Case Study of Delphi, Greece

Show simple item record Boukas, Nikolaos en_GB 2008-08-19T08:37:25Z en_GB 2011-01-25T16:54:30Z en_US 2013-03-21T12:01:59Z 2008-08-18 en_GB
dc.description.abstract The aim of the study is to identify young visitors’ perceptions of the archaeological site of Delphi in Greece by measuring their importance and satisfaction levels from a series of cultural attributes through importance-satisfaction analysis. Even though young people are an important segment of the tourism industry little research has been done concerning their actual behaviour towards culture and cultural destinations. Given their significance, an examination of their perceptions towards cultural destinations can give useful insights. This can be done both academically, for the enrichment of theory, but also practically, for the appropriate management of cultural sites according to their needs and wants. In this study it was found that young visitors consider culture as one of the most important motives for travelling. According to the respondents, attributes related to monuments/exhibits at the site are more important than the facilities and amenities provided by its managers. The research identified that, overall, young people were fairly satisfied with Delphi, particularly with its beauty and landscape, but less satisfied with the man-made interventions. Importance-satisfaction analysis indicated that issues concerning the organisation and promotion of the site have positive levels of satisfaction, while issues concerning education and quality have comparatively negative levels. Factor Analysis derived three groups of attributes that should be considered for the future planning of the destination: ‘Place and Experience’; ‘Amenities and Quality’; ‘Facilities and Operation’. Finally, Cluster Analysis indicated that there are three main segments of young visitors in Delphi which, according to their profile, develop certain behaviours that should also be taken into account for the future promotion of the site; ‘The Greeks’; ‘The Americans and others’; ‘The French’. Therefore, better management strategies according to the needs and wants of this dynamic market would make the site more attractive, contributing to the promotion of cultural tourism in general. The study found that young people are great ‘consumers’ of culture and seek to enrich their knowledge while visiting cultural destinations. If a cultural destination meets their specific needs and wants, greater levels of satisfaction will be generated. Positive levels of satisfaction will lead to a series of positive consequences: loyalty, mouth to mouth marketing and peer influence. This, in addition to the fact that young people are the tourists of the future, can lead to the creation of consciousness for culture while travelling and to the enhancement of the potential visitation of the site in the following years. en_GB
dc.identifier.uri en_GB
dc.language.iso en en_GB
dc.publisher University of Exeter en_GB
dc.rights.embargoreason Locked until further publications en_GB
dc.subject cultural tourism en_GB
dc.subject young people en_GB
dc.subject perceptions en_GB
dc.subject satsfaction en_GB
dc.subject Delphi en_GB
dc.subject Greece en_GB
dc.subject culture en_GB
dc.subject typologies en_GB
dc.title Cultural Tourism, Young People and Destination Perception: A Case Study of Delphi, Greece en_GB
dc.type Thesis or dissertation en_GB 2008-08-19T08:37:25Z en_GB 2011-01-25T16:54:30Z en_US 2013-03-21T12:01:59Z
dc.contributor.advisor Coles, Tim en_GB
dc.contributor.advisor Shaw, Gareth en_GB
dc.type.qualificationlevel Doctoral en_GB
dc.type.qualificationname PhD en_GB

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