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The Co-creation and Circulation of Brands and Cultures: Historical Chinese Culture, Global Fashion Systems, and the Development of Chinese Global Brands
Zhiyan, Wu (University of Exeter Management Studies The Business School, 7 October 2010)This dissertation is a study of the possibilities and processes of constructing strong Chinese brands in the global marketplace. It investigates conceptual and strategic relationships between brands and cultures, focusing ... -
Employing Cornish Cultures for Community Resilience
Kennedy, Neil Patrick Martyn (University of Exeter Humanities, 28 February 2013)Employing Cornish Cultures for Community Resilience. Can cultural distinctiveness be used to strengthen community bonds, boost morale and equip and motivate people socially and economically? Using the witness of people ... -
Belly Dance and Glocalisation: Constructing Gender in Egypt and on the Global Stage
McDonald, Caitlin (University of Exeter Institute of Arab and Islamic Studies School of Humanities and Social Sciences, 15 April 2010)This thesis is an ethnography of the global belly dance community with particular reference to the transmission of dance paradigms from Cairo to the international dance community. Key words describing my topic include ...