Redesigning walking brochures using behaviour change theory: implications for walking intentions in natural environments
dc.contributor.author | Elliott, LR | |
dc.contributor.author | White, MP | |
dc.contributor.author | Fleming, LE | |
dc.contributor.author | Abraham, C | |
dc.contributor.author | Taylor, AH | |
dc.date.accessioned | 2021-01-19T11:40:49Z | |
dc.date.issued | 2020-12-27 | |
dc.description.abstract | Natural environments can be used to promote health through facilitating recreational walking. However, efforts to encourage this often neglect messages identified in psychological research that are effective at influencing intentions to walk. This is despite the National Institute for Health and Care Excellence stating that promotional efforts should utilize theoretical frameworks of behaviour change and be targeted towards less active adults. As an illustrative example, this experiment compared a prototypical recreational walking brochure with an "enhanced" version including such persuasive messages on people's intentions to walk for recreation in natural environments. The enhanced brochure heightened intentions for inexperienced recreational walkers through our hypothesized mechanisms, but appeared to dissuade already-experienced walkers. Optimal messaging strategies in recreational walking brochures require tailoring to more and less active readerships. Guidelines are provided for authors of recreational walking brochures, though the principles and techniques could easily be extended to other means of outdoor walking promotion. | en_GB |
dc.description.sponsorship | Economic and Social Research Council (ESRC) | en_GB |
dc.description.sponsorship | National Institute for Health Research (NIHR) | en_GB |
dc.identifier.citation | Published online 27 December 2020 | en_GB |
dc.identifier.doi | 10.1093/heapro/daaa150 | |
dc.identifier.grantnumber | ES/J50015X/1 | en_GB |
dc.identifier.other | 6053702 | |
dc.identifier.uri | http://hdl.handle.net/10871/124434 | |
dc.language.iso | en | en_GB |
dc.publisher | Oxford University Press (OUP) | en_GB |
dc.relation.url | https://www.ncbi.nlm.nih.gov/pubmed/33367651 | en_GB |
dc.rights | © The Author(s) 2020. Published by Oxford University Press. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited | en_GB |
dc.subject | greenspace | en_GB |
dc.subject | health communication | en_GB |
dc.subject | physical activity | en_GB |
dc.subject | reasoned action | en_GB |
dc.title | Redesigning walking brochures using behaviour change theory: implications for walking intentions in natural environments | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2021-01-19T11:40:49Z | |
exeter.place-of-publication | England | en_GB |
dc.description | This is the final version. Available on open access from Oxford University Press via the DOI in this record | en_GB |
dc.identifier.journal | Health Promotion International | en_GB |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | en_GB |
rioxxterms.version | VoR | en_GB |
rioxxterms.licenseref.startdate | 2020-12-27 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2021-01-19T11:38:08Z | |
refterms.versionFCD | VoR | |
refterms.dateFOA | 2021-01-19T11:40:57Z | |
refterms.panel | A | en_GB |
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Except where otherwise noted, this item's licence is described as © The Author(s) 2020. Published by Oxford University Press.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited