Who and where: context-aware advertisement recommendation on Twitter

Abstract

Advertising is becoming a business on social networks. Billions of people around the world use social media, and fastly, it has become one of the defining technologies of our time. Social platforms like Twitter are one of the primary means of communication and information dissemination and can capture the interest of potential customers. Therefore, it is crucial to select suitable advertisements to users in specific times and locations for capturing their attention, profitably. In this paper, we propose a context-aware advertising recommendation system that, by analyzing the users’ tweets and movements along a timeline, infers the personal interests of users and provides attractive ads to users through the triadic formal concept analysis theory.