Distributed cognition and businesses as 'mental institutions'

Abstract

This thesis explores distributed cognition within the context of business and argues that businesses can be considered ‘mental institutions’. It therefore defends a liberal view of cognition, recognising the integration of stakeholders within a larger business structure that contains multiple cognitive schemas that conduct, constrain, and amplify one’s thoughts and affectivity in relation to the organisation. The aim of this thesis is therefore to broaden the scope of investigation regarding the socially extended mind and demonstrate the real-world applicability of these discussions to business consultancy. Following a revision of how the ‘mental institution’ should be considered and a deconstruction of the concept of ‘business’, the thesis picks out six institutional artefacts and structures that are common features of business organisations. These are logos, products, shops, offices, hierarchies, and narratives. Mental business institutions are designed with cognition in mind, and thus these institutional features can become integral parts of thought for both employees within business organisations and external consumers. Chapters individually explore the various ways we can become coupled to these artefacts and structures as internal or external stakeholders, and thus integrated within the cognitive niche of the business institution. Finally, an empirical study of a large UK-based utility company provides an example of how one can investigate the collaborative efforts of employees within an organisation through the lens of distributed cognition. Ultimately, an application of distributed cognition and mental institutions to business within this text brings to fruition new additional conceptual resources for management and marketing studies.