Content: Exploring the theory and practice(s) of literary media in a changing publishing marketplace

Abstract

This integrative chapter introduces and contextualises my PhD by Publication, which incorporates a portfolio of work created and curated over a twenty-year period. During this timeframe, publishing, communications and the literary industries have significantly changed, largely as a result of digitalisation and particularly in terms of how content is produced and consumed. While the five publications here, which include a book, three chapters and a journal article, offer analysis of the impact of digital technologies on audiences, the case studies demonstrate a commitment to the integration of theory into creative and autotheoretical practice, in the form of installations (digital and analogue) and creative narrative collaborations. These dual perspectives form a distinctive approach to ‘Exploring the theory and practice(s) of literary media in a changing publishing marketplace.’ My research therefore illustrates how publishing models and writing platforms have responded to the digital marketplace. It represents an original contribution to knowledge that draws together innovative methodological approaches, with particular emphasis on the interplay between practice-based research and literary media. In doing so, it points to a new direction in scholarship, including the role of literary media studies, both in the academy and in relation to the literary as a cultural industry.