Producing a European Native Transmedia Project - A Case Study
Magro, Jean Pierre
Thesis or dissertation
University of Exeter
The delivery of fiction across multiple platforms is becoming an increasingly important component of the contemporary media landscape. Transmedia storytelling is no longer a mere buzzword. Content creators, seeking to expand the lifespan of their IP’s and their revenues, are looking for ways to exploit the migratory consumption patterns of today’s media users. However, to date, storytellers have been unable to fully exploit the possibilities transmedia provides. This practice-led PhD was inspired by the necessity to understand transmedia at a stage when a new grammatical language for creators is needed, as well as updated business models. Rather than examining transmedia from an exclusively theoretical standpoint, this work uses The Tower of Fables, a project created to re-launch fairytales to the hyperlinked kids of today, as a case study. Using research and subsequent assessments, this work aims to shed light on the current situation in Europe, examining the forces at play that influence the way practitioners conceive and design a fictional world meant to unfold across distinct media. Media production is always subject to external pressures, influences and constraints. This practice-led PhD offers a breakdown of the actual development phase of my native transmedia project. Every choice is backed up by a series of theories in the hope that these practical guideposts can be used by others. The finished work was then taken to the market with the intention of investigating the aesthetic and industrial implications on the creative and financing process, and ultimately to evaluate how they affect the final product. From this it was concluded that media convergence does not necessarily lead to industry convergence. This thesis formulates a case for the urgent need of the creation of formats to facilitate dialogue between creators and investors.
PhD in Film