From 'follow the thing: papaya' to followthethings.com
Cook, I et al.
Journal of Consumer Ethics
Ethical Consumer Research Association
What follows is a reflection on ‘Follow the thing: papaya’ which was first published in 2004 in Antipode: a Radical Journal of Geography (Cook et al 2004). It takes the form of an interview about its making and reception, how the spoof shopping website followthethings.com emerged from this (Cook et al 2011-date), and the approach this work has taken to academic research and activism in relation to consumer ethics. I asked the questions.
This is the author accepted manuscript. The final version is freely available from Ethical Consumer Research Association via the link in this record.
Vol. 1, Iss. 1