What Works in the Field? Evaluating Informal Science Events
Frontiers in Communication
Copyright: © 2017 Grand and Sardo. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY): https://creativecommons.org/licenses/by/4.0/. The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Around the world, increasing numbers of people are attending informal science events, often ones that are part of multi-event festivals that cross cultural boundaries. For the researchers who take part, and the organizers, evaluating the events’ success, value, and effectiveness is hugely important. However, the use of traditional evaluation methods such as paper surveys and formal structured interviews poses problems in informal, dynamic contexts. In this article, we draw on our experience of evaluating events that literally took place in a field, and discuss evaluation methods we have found to be simple yet useful in such situations.
The evaluation of the Latitude festivals was commissioned by Latitude Festivals Ltd. (http://www.latitudefestival.com/). The evaluation of the Bristol Bright Nights (http://www.bnhc.org.uk/bristol-bright-night/) was funded as part of the Marie Skłodowska-Curie Actions, part of European Researchers Night (http://ec.europa.eu/research/researchersnight/index_en.htm).
This is the final version of the article. Available from Frontiers via the DOI in this record.
Vol. 2, article 22