| dc.description.abstract | Purpose – The aim of the present study was to explore Malaysian hotel restaurants (MHRs) and their intention to adopt sustainability practices with the aim of improving their overall competitiveness and performance. In this case, a new model to assist MHRs in the application of sustainability practices was developed in order to assess the efforts through the implementation of sustainability practices. Design/methodology/approach – The mixed methods with quantitative dominant was designed for the present study. The first phase of fieldwork was performed in the form of a survey among the hotel managers of 3-5 star rated hotels in Malaysia which managed to collect a total of 169 responses. Next, the second phase involved the in-depth semi-structured interviews conducted with 10 informants for the purpose of conducting further discussion on the issues. Findings – Malaysian hotel restaurants (MHRs) sustainable model illustrated that attitude towards change, top management, employee connectedness, government law and regulations; stakeholders’ demand, compatibility, trialability and observability significantly influenced the intention to adopt sustainable practices. On the other hand, cost consideration, green supply chain, relative advantages and complexity were found to be insignificant. Meanwhile, government support and guidelines, by giving incentives, increasing public awareness, and providing expertise as a form of guide played a significant role in determining the success of sustainability practices. Originality/value – The present study contributed to the understanding of innovation concept as well as the sustainability adoption practices in Malaysian hotel restaurants (MHRs). In addition, the mixed methods research design contributed to the extension of the literature which managed to explore the predictors’ influences on the sustainability adoption in MHRs. | en_GB |
