Show simple item record

dc.contributor.authorBinti Mior Shariffuddin, NS
dc.date.accessioned2019-06-11T11:14:33Z
dc.date.issued2019-06-10
dc.description.abstractIn an increasingly saturated global market, Tourism Destination Competitiveness (TDC) is fundamental for the sustained growth of tourism destinations. It is essential in shaping long-term economic growth, improving community well-being and aiding in attracting investment to the development of a destination. This, however, can be problematic to destinations like small islands, which have limited resources, are environmentally vulnerable and which are economically dependent on international trade. The development of the destination requires a crucial understanding to achieve, enhance and strengthen competitiveness. The aim of this study is to examine the relationship between TDC and other main variables such as the quality of tourism experience, Tourism Destination Image (TDI) and tourist loyalty, as well as to develop a theoretical model of destination competitiveness for island destinations based on the tourists’ and stakeholders' perspectives of Perhentian Island, Malaysia. To achieve its research aim and objectives, this study adopts a sequential, exploratory mixed methods design. Tourism related government agencies were interviewed in the first phase of the qualitative data collection, and 21 attributes of TDC were determined to provide a platform for assessing TDC in the second and third phases of the data collection. In the second phase of the qualitative data collection, semi-structured interviews were conducted with other tourism stakeholders. The stakeholders highlighted issues and gave recommendations on themes that are the basis for destination and marketing development of the island. The different perspectives, viewpoints and opinions contribute to a niche understanding of destination competitiveness for Perhentian Island. In the third phase of the quantitative data collection, 213 usable questionnaires were obtained from tourists visiting Perhentian Island. An analysis of the survey data revealed the relative importance of TDC factors in assessing the competitiveness of Perhentian Island and of competing destinations. A comparison of the relative importance of TDC factors between tourists and stakeholders shows the differing priorities set for Perhentian Island. Another statistical analysis also showed 2 dimensions of tourist characteristics namely: (1) number of overnight stays and (2) educational level, which have statistically significant differences and relationships with the importance of quality of tourism experience and TDI respectively. The result indicates that these two variables (quality of tourism experience and TDI) together with tourist loyalty positively influenced the level of destination competitiveness. Moreover, TDC appears to have a mediating effect on the relationship between TDI and tourist loyalty. This study outcome provides several implications for the development of TDC theory, methods and application of competitiveness to small islands like Perhentian. The study also postulates managerial implications for tourism stakeholders, especially the policymakers and decision-makers, as TDC plays an important role for the development of Perhentian Island. These include the recognition of the core resources and attractors of Perhentian Island that are most appealing to the tourists to enhance destination competitiveness. The result identified attributes that would benefit the tourism stakeholders in promoting the destination.en_GB
dc.identifier.urihttp://hdl.handle.net/10871/37458
dc.publisherUniversity of Exeteren_GB
dc.rights.embargoreasonI wish to publish papers using material that is substantially drawn from my thesisen_GB
dc.subjecttourism destination competitivenessen_GB
dc.subjectquality of tourism experienceen_GB
dc.subjecttourism destination imageen_GB
dc.subjecttourist loyaltyen_GB
dc.titleDestination Competitiveness in Perhentian Island, Malaysia: The Role of Image, Experience and Loyalty.en_GB
dc.typeThesis or dissertationen_GB
dc.date.available2019-06-11T11:14:33Z
dc.contributor.advisorShaw, Gen_GB
dc.contributor.advisorTaylor, Ten_GB
dc.publisher.departmentManagement Studiesen_GB
dc.rights.urihttp://www.rioxx.net/licenses/all-rights-reserveden_GB
dc.type.degreetitlePhD in Management Studiesen_GB
dc.type.qualificationlevelDoctoralen_GB
dc.type.qualificationnameDoctoral Thesisen_GB
rioxxterms.versionNAen_GB
rioxxterms.licenseref.startdate2019-06-10
rioxxterms.typeThesisen_GB
refterms.dateFOA2019-06-11T11:14:36Z


Files in this item

This item appears in the following Collection(s)

Show simple item record