| dc.contributor.author | Ng, Irene C. L. | en_GB |
| dc.contributor.author | Briscoe, Gerard | en_GB |
| dc.date.accessioned | 2011-05-06T14:49:39Z | en_GB |
| dc.date.accessioned | 2013-03-19T16:02:37Z | |
| dc.date.issued | 2011 | en_GB |
| dc.description.abstract | While service-dominant logic proposes that all “Goods are a distribution mechanism for service provision” (FP3), there is a need to understand when and why a firm would utilise direct or indirect (goods) service provision, and the interactions between them, to co-create value with the customer. | en_GB |
| dc.identifier.uri | http://hdl.handle.net/10036/3079 | en_GB |
| dc.language.iso | en | en_GB |
| dc.subject | complex service systems | en_GB |
| dc.subject | service dominant logic | en_GB |
| dc.subject | customer experience | en_GB |
| dc.subject | design | en_GB |
| dc.subject | value co-creation | en_GB |
| dc.title | Value, variety and viability: designing for co-creation in a complex system of direct and indirect (goods) service value proposition | en_GB |
| dc.type | Meetings and Proceedings | en_GB |
| dc.date.available | 2011-05-06T14:49:39Z | en_GB |
| dc.date.available | 2013-03-19T16:02:37Z | |
| dc.description | Conference paper; forthcoming in The 2011 Naples Forum on Service – Service-Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda, Capri, Italy, 14-17 June 2011 | en_GB |
