Photoessays in the teaching of marketing

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Photoessays in the teaching of marketing

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dc.contributor.author Ng, Irene C. L. en_GB
dc.contributor.department University of Exeter en_GB
dc.date.accessioned 2008-07-18T09:50:42Z en_GB
dc.date.accessioned 2011-01-25T10:27:16Z en_US
dc.date.accessioned 2013-03-19T16:03:05Z
dc.date.issued 2006-12 en_GB
dc.description.abstract This paper reports on a longitudinal project to develop a new teaching tool that aids students’ transfer abilities in marketing – a photoessay. A photoessay is a group of photographs with a common theme, used as instruction through its presentation, accompanied by narration. Through a qualitative study embedded within an action research process, photoessays have been found to aid knowledge construction through a reinforcement of understanding, feedback, cognitive efficiency, reflection, creativity, motivation and emotional resonance. These learning dimensions also serve to aid students’ transfer abilities. The study also shows how photoessays should be constructed and instructed to facilitate such learning. To achieve this, photoessays must reflect theory, capture emotions, provide perspectives, allow for students to abstract theory, and to participate in the discovery of information. While presenting the photoessay may help students learn and apply knowledge, its construction also helps educators integrate their practice, knowledge and teaching, while fostering creativity. en_GB
dc.identifier.citation Journal of Marketing Education, Vol. 28, No. 3, 237-253 (2006) en_GB
dc.identifier.doi 10.1177/0273475306291468 en_GB
dc.identifier.uri http://hdl.handle.net/10036/32394 en_GB
dc.language.iso en en_GB
dc.publisher Sage en_GB
dc.relation.url http://jmd.sagepub.com/ en_GB
dc.subject photographs en_GB
dc.subject photoessay en_GB
dc.subject pedagogical innovation en_GB
dc.subject practitioner teachers en_GB
dc.subject knowledge acquisition en_GB
dc.subject marketing en_GB
dc.title Photoessays in the teaching of marketing en_GB
dc.type Article en_GB
dc.date.available 2008-07-18T09:50:42Z en_GB
dc.date.available 2011-01-25T10:27:16Z en_US
dc.date.available 2013-03-19T16:03:05Z
dc.identifier.issn 02734753 en_GB
dc.identifier.issn 00000000 en_GB
dc.description Pre-print; author's draft en_GB
dc.identifier.journal Journal of Marketing Education en_GB


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