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Faculty of Environment, Science and Economy
Management
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Faculty of Environment, Science and Economy
Management
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Brand culture: trade marks, marketing and consumption
Schroeder, Jonathan
Date: 12 June 2008
http://hdl.handle.net/10036/33392
man0713.pdf (PDF, 348.7Kb)
Book chapter
Publisher
Cambridge University Press
Related links
https://www.cambridge.org/gb/academic/subjects/law/intellectual-property/trade-marks-and-brands-interdisciplinary-critique?format=HB&isbn=9780521889650
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Management
Faculty of Environment, Science and Economy
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