Retail innovation and shopping practices: consumers' reaction to self-service retailing

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Retail innovation and shopping practices: consumers' reaction to self-service retailing

Please use this identifier to cite or link to this item: http://hdl.handle.net/10036/3391

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Title: Retail innovation and shopping practices: consumers' reaction to self-service retailing
Author: Alexander, Andrew
Phillips, Simon
Shaw, Gareth
Citation: Vol. 40, Issue 9, pp. 2204 - 2221
Publisher: Pion
Journal: Environment and Planning A
Date Issued: 2008
URI: http://hdl.handle.net/10036/3391
DOI: 10.1068/a39117
Links: http://www.envplan.com/abstract.cgi?id=a39117 http://www.envplan.com/A.html
Abstract: In this paper we address the related issues of retail innovation, changing shopping practices, and shopping geographies. We do so in relation to the spread of self-service grocery stores, and particularly the supermarket, in the postwar retail environment of Britain (1950 – 70), arguing that this juncture provides a propitious opportunity to study the relationship between changing practices of retailing and consumption. We highlight shoppers’ selective adoption of new self-service formats in relation to certain product categories and argue that this can be explained in part by reference to the socially embedded nature of women food shoppers’ behaviours and in particular the influence of contemporary notions of the ‘good housewife’. We support our argument by reference to a wide range of contemporary documentary material relating to postwar shopping including market research reports, the publications of local consumer groups, and selected retailer and government archive sources.
Type: Article
Description: Authors' draft also available on Surrey eprints repository at http://epubs.surrey.ac.uk. Final version available online at http://www.envplan.com/
Keywords: Retail innovationSupermarketsSelf-service grocery stores
ISSN: 0308-518X


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