Servitization and operations management: a service-dominant logic approach
Maull, Roger S.
Ng, Irene C. L.
International Journal of Operations and Production Management
The purpose of this paper is to provide further insight into operations management of the P-S transition, known as servitization, and the resulting PSS offerings. In our exploration of the dynamics of the product-service transition we adopt a Service-Dominant logic view of value creation, using it as a lens through which to explore value propositions of the P-S transition and their operations design.
Authors' pre-print draft; earlier version issued as working paper. Final version published in International Journal of Operations & Production Management. Available online at http://www.emeraldinsight.com/