Organizational inscriptions of network pictures: a meso-level analysis
Henneberg, Stephan C.
Industrial Marketing Management
This paper deals with organizational inscriptions of managerial cognitions elaborating on the emerging concept of network pictures. While previous studies on network pictures have concentrated on individual managers' cognitive views of business networks, this study operates on a focal company level (meso-level) and is concerned with how managerial cognitions are manifested in organizational artifacts, which in turn guide business activities. The paper presents a typological model of traces of such inscriptions, which, thereby, becomes a means to capture managers' interactive sense-making of a company's network. We identify organizational inscriptions of managerial cognitions in the areas of strategy, organization, systems, processes, and budgets. Using a comparative-static case study involving mergers and acquisitions of a focal company over time, we exemplify the different organizational inscriptions.
Earlier version submitted as paper at 25th IMP Conference 2009 Euromed Management, Marseilles, France April 1st 2009, Resubmitted June 29th, 2009. Final version published by Elsevier; available online at http://www.sciencedirect.com/
Volume 41, Issue 8, November 2012, Pages 1270–1283