Snapshot Aesthetics as a Strategic Resource

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Snapshot Aesthetics as a Strategic Resource

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dc.contributor.author Schroeder, Jonathan en_GB
dc.contributor.department University of Exeter en_GB
dc.date.accessioned 2009-01-07T15:39:19Z en_GB
dc.date.accessioned 2011-01-25T10:27:03Z en_US
dc.date.accessioned 2013-03-19T16:00:24Z
dc.date.issued 2008-06 en_GB
dc.description.abstract The snapshot, a straightforward, generally unposed photograph of everyday life, has emerged as an important style in contemporary strategic communication. Many recent ads portray models in classic snapshot poses – out of focus, eyes closed, poorly framed – in contrast to more traditional and historical patterns of formal studio shots or highly posed tableaux. Companies such as Volkswagen, IKEA, American Apparel, Ford Motor Company, Apple, and Coca-Cola present snapshot-like images in their print, television and Internet communications. This paper begins a conceptual assessment of snapshot aesthetics as a strategic resource, adopting a genre-based perspective influenced by art historical methods and assumptions. en_GB
dc.identifier.uri http://hdl.handle.net/10036/47149 en_GB
dc.language.iso en en_GB
dc.publisher University of Exeter en_GB
dc.relation.ispartofseries Discussion Papers in Management en_GB
dc.relation.ispartofseries 08/03 en_GB
dc.relation.url http://business-school.exeter.ac.uk/documents/discussion_papers/management/2008/0803.pdf en_GB
dc.subject photographs en_GB
dc.subject advertising en_GB
dc.subject snapshots en_GB
dc.subject aesthetics en_GB
dc.title Snapshot Aesthetics as a Strategic Resource en_GB
dc.type Working Paper en_GB
dc.type Meetings and Proceedings en_GB
dc.date.available 2009-01-07T15:39:19Z en_GB
dc.date.available 2011-01-25T10:27:03Z en_US
dc.date.available 2013-03-19T16:00:24Z
dc.identifier.issn 1472-2939 en_GB
dc.description Paper delivered at the EIASM Workshop on Imagining Business held at Oxford University, June 2008 en_GB


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