Visual consumption

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Visual consumption

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dc.contributor.author Schroeder, Jonathan en_GB
dc.contributor.department University of Exeter en_GB
dc.date.accessioned 2009-02-20T10:55:28Z en_GB
dc.date.accessioned 2011-01-25T10:27:22Z en_US
dc.date.accessioned 2013-03-19T16:03:02Z
dc.date.issued 2007 en_GB
dc.description.abstract Visual images constitute much corporate communication about products, economic performance, and social responsibility, and also inform governmental efforts to create positive attitudes for citizens, consumers, and organizations. Brand image, corporate image, advertising images, and images of identity all depend upon compelling visual imagery. Variously referred to as the attention economy, the aesthetic economy, and the experience economy, this visual turn in marketing may call for new perspectives and research approaches. How do image communicate? What does the production and consumption of images mean for marketing and society? How does the handling of images in the allied fields of visual studies, art history, film theory, design management, and corporate identity shed light on the relationships between visual processes and consumption? This paper discusses methodological and theoretical issues of visual images as they pertain to consumer behaviour via interdisciplinary research examples and exemplars. Visual consumer research cuts across methodological and topical boundary lines – the possibilities and problems of visual approaches encompass experimental and interpretive realms, and include such varied topics as information processing, image interpretation, and research techniques. en_GB
dc.identifier.doi 10.1111/b.9781405124331.2007.x en_GB
dc.identifier.uri http://hdl.handle.net/10036/49696 en_GB
dc.language.iso en en_GB
dc.publisher Blackwell en_GB
dc.relation.ispartofseries Discussion Papers in Management en_GB
dc.relation.ispartofseries 04/04 en_GB
dc.relation.url http://business-school.exeter.ac.uk/research/management/discussion_papers/ en_GB
dc.subject aesthetics en_GB
dc.subject visual communication en_GB
dc.subject consumer behaviour en_GB
dc.subject strategy en_GB
dc.subject images en_GB
dc.title Visual consumption en_GB
dc.type Book chapter en_GB
dc.type Working Paper en_GB
dc.date.available 2009-02-20T10:55:28Z en_GB
dc.date.available 2011-01-25T10:27:22Z en_US
dc.date.available 2013-03-19T16:03:02Z
dc.identifier.isbn 9781405124331 en_GB
dc.identifier.issn 1472-2939 en_GB
dc.description Author's draft (2004) issued in series Discussion papers in management. Final version published in The Blackwell encyclopedia of sociology / edited by George Ritzer. Blackwell, 2007 ISBN 9781405124331. Available online at http://www.blackwellreference.com/public/ en_GB


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