New directors, customers, and fans: the transformation of English football in the 1990s
King, Anthony
Date: 1 September 1997
Journal
Sociology of Sport Journal
Publisher
Human Kinetics
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Abstract
In the 1990s, English professional football has undergone rapid and marked changes with
the restructuring of the Football League, the signing of new and lucrative television contracts, the construction of all-seater stadiums, and the growing involvement of progressive entrepreneurial capitalists-the new directors-in the game. This ...
In the 1990s, English professional football has undergone rapid and marked changes with
the restructuring of the Football League, the signing of new and lucrative television contracts, the construction of all-seater stadiums, and the growing involvement of progressive entrepreneurial capitalists-the new directors-in the game. This article examines one element of those transformations; the political use which the new directors have made of the concept of the customer The article argues that the use of this term has been important to the transformation of the relation between the fan and the clubs, facilitating and legitimating the profit-making projects of the new directors. Drawing on the tradition of dialectical critical theory derived from Mannheim and Adomo, the article submits this notion of the customer critique to demonstrate its deliberate partiality and its intensely political nature.
Social and Political Sciences, Philosophy, and Anthropology
Faculty of Humanities, Arts and Social Sciences
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