New directors, customers, and fans: the transformation of English football in the 1990s

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New directors, customers, and fans: the transformation of English football in the 1990s

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Title: New directors, customers, and fans: the transformation of English football in the 1990s
Author: King, Anthony
Citation: 14(3), pp.224-240
Publisher: Human Kinetics
Journal: Sociology of Sport Journal
Date Issued: 1997-09
URI: http://hdl.handle.net/10036/69994
Links: http://www.humankinetics.com/SSJ/toc.cfm?jid=6gW334QL6gT33XXj6nP62nsy6xY86vaH6vH4&iss=226&site=6gW334QL6gT33XXj6nP62nsy6xY86vaH6vH4&CFID=11105474&CFTOKEN=89323909 http://www.humankinetics.com/SSJ/journalAbout.cfm
Abstract: In the 1990s, English professional football has undergone rapid and marked changes with the restructuring of the Football League, the signing of new and lucrative television contracts, the construction of all-seater stadiums, and the growing involvement of progressive entrepreneurial capitalists-the new directors-in the game. This article examines one element of those transformations; the political use which the new directors have made of the concept of the customer The article argues that the use of this term has been important to the transformation of the relation between the fan and the clubs, facilitating and legitimating the profit-making projects of the new directors. Drawing on the tradition of dialectical critical theory derived from Mannheim and Adomo, the article submits this notion of the customer critique to demonstrate its deliberate partiality and its intensely political nature.
Type: Article
Description: © 1997 Human Kinetics Publishers, Inc.
Keywords: sociology of sportfootballdirectorsmanagementcustomers
ISSN: 0741-1235


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