Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany
dc.contributor.author | Dose, D | |
dc.contributor.author | Walsh, G | |
dc.contributor.author | Ruvio, A | |
dc.contributor.author | Segev, S | |
dc.date.accessioned | 2020-03-31T09:39:07Z | |
dc.date.issued | 2017-09-12 | |
dc.description.abstract | Marketers are justifiably interested in ethnic consumers; formulating effective ethnic marketing strategies requires insights into these consumers' attitudes and behaviors. However, prior research provides few insights into how different cultural environments might shape the consumption behavior of consumers with the same cultural heritage. To address this knowledge gap, the present study examines the cultural orientation and relevant consumer outcomes (i.e., desire for unique products and fashion consciousness) of immigrants from the former Soviet Union who move to Israel and Germany. The results reveal differences in the cultural orientations of immigrants to Israel versus Germany, as well as different relational patterns between cultural orientation and the proposed consumer outcomes. These findings provide both theoretical and managerial implications. | en_GB |
dc.identifier.citation | Vol. 82, pp. 281 - 289 | en_GB |
dc.identifier.doi | 10.1016/j.jbusres.2017.09.008 | |
dc.identifier.uri | http://hdl.handle.net/10871/120480 | |
dc.language.iso | en | en_GB |
dc.publisher | Elsevier | en_GB |
dc.rights | © 2017. This version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_GB |
dc.subject | Cultural orientation | en_GB |
dc.subject | Acculturation | en_GB |
dc.subject | Consumption | en_GB |
dc.subject | Unique products | en_GB |
dc.subject | Fashion | en_GB |
dc.title | Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2020-03-31T09:39:07Z | |
dc.identifier.issn | 0148-2963 | |
dc.description | This is the author accepted manuscript. The final version is available from the publisher via the DOI in this record | en_GB |
dc.identifier.journal | Journal of Business Research | en_GB |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | en_GB |
dcterms.dateAccepted | 2016-08-01 | |
rioxxterms.version | AM | en_GB |
rioxxterms.licenseref.startdate | 2017-09-12 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2020-03-31T09:36:42Z | |
refterms.versionFCD | AM | |
refterms.dateFOA | 2020-03-31T09:39:10Z | |
refterms.panel | C | en_GB |
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Except where otherwise noted, this item's licence is described as © 2017. This version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/