Comparing designers’ EEG activity characteristics for common association and remote association
Yin, Y; Wang, P; Han, J; et al.Zuo, H; Childs, PRN
Date: 5 January 2023
Conference paper
Publisher
Springer
Publisher DOI
Abstract
Design is a principal form of creative output. Understanding creativity can
be influential in development aimed at improving the design process. Association, a proxy for creativity, has been studied by neuroscience
technology in recent years. However, most of these studies are about
which part of the brain or which wave bands are ...
Design is a principal form of creative output. Understanding creativity can
be influential in development aimed at improving the design process. Association, a proxy for creativity, has been studied by neuroscience
technology in recent years. However, most of these studies are about
which part of the brain or which wave bands are related to the association
process. EEG characteristics such as event-related potential (ERP) and
EEG signals tendency have not been fully studied. Therefore, this study
aims to identify the EEG activities of common association and remote
association and compare the differences. The results revealed that the
common association was evoked faster than remote association. When
common association and remote association processes are evoked, both
can lead to a result fast. However, after generating one result, remote
association will stop while common association will keep generating more
results unconsciously
Management
Faculty of Environment, Science and Economy
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