A magic leap in tourism: Intended and realized experience of head-mounted augmented reality in a museum context
dc.contributor.author | Bird, JM | |
dc.contributor.author | Smart, PA | |
dc.contributor.author | Harris, DJ | |
dc.contributor.author | Phillips, LA | |
dc.contributor.author | Giannachi, G | |
dc.contributor.author | Vine, SJ | |
dc.date.accessioned | 2022-12-07T09:04:49Z | |
dc.date.issued | 2022-12-06 | |
dc.date.updated | 2022-12-06T16:07:35Z | |
dc.description.abstract | Augmented reality (AR) is an emergent technology in tourism. However, research concerning the AR user experience is relatively scarce and seldom addresses the intentions of designers. Accordingly, we sought to: (a) explore the design intentions underlying a multi-user, purpose-built AR experience; (b) assess the extent to which users’ realized experience aligned with the designers’ intended experience; and (c) examine the relationships between users’ internal states and their associated behavior, in alignment with a Stimulus-Organism-Response framework. In Study 1, designers (n = 5) took part in a focus group and completed a design intentions survey. In Study 2, users (n = 48) tested the AR experience, and a range of subjective (e.g., affective responses) and objective (i.e., visual attention) data were recorded. Findings indicated designer–user disparities primarily at the organism and response levels. Additionally, users’ affective responses to the AR experience were strongly associated with visitor engagement. | en_GB |
dc.description.sponsorship | Innovate UK | en_GB |
dc.identifier.citation | Published online 6 December 2022 | en_GB |
dc.identifier.doi | https://doi.org/10.1177/00472875221134031 | |
dc.identifier.grantnumber | 104901 | en_GB |
dc.identifier.uri | http://hdl.handle.net/10871/131970 | |
dc.identifier | ORCID: 0000-0003-3929-8783 (Bird, Jonathan M) | |
dc.identifier | ScopusID: 57209185691 (Bird, Jonathan M) | |
dc.identifier | ResearcherID: AAD-9371-2021 (Bird, Jonathan M) | |
dc.language.iso | en | en_GB |
dc.publisher | SAGE Publications | en_GB |
dc.relation.url | https://osf.io/BT3UV/ | en_GB |
dc.rights | © The Author(s) 2022. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage) | en_GB |
dc.subject | eye-tracking | en_GB |
dc.subject | mixed methods | en_GB |
dc.subject | mixed reality | en_GB |
dc.subject | remembered utility | en_GB |
dc.subject | stimulus-organism-response | en_GB |
dc.subject | virtual reality | en_GB |
dc.title | A magic leap in tourism: Intended and realized experience of head-mounted augmented reality in a museum context | en_GB |
dc.type | Article | en_GB |
dc.date.available | 2022-12-07T09:04:49Z | |
dc.identifier.issn | 0047-2875 | |
dc.description | This is the author accepted manuscript. The final version is available from SAGE Publications via the DOI in this record | en_GB |
dc.description | Data Availability Statement: The data that support the findings of this study are openly available from the OSF at https://osf.io/BT3UV/. | en_GB |
dc.identifier.eissn | 1552-6763 | |
dc.identifier.journal | Journal of Travel Research | en_GB |
dc.relation.ispartof | Journal of Travel Research | |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en_GB |
dcterms.dateAccepted | 2022-09-29 | |
dcterms.dateSubmitted | 2022-01-18 | |
rioxxterms.version | AM | en_GB |
rioxxterms.licenseref.startdate | 2022-12-06 | |
rioxxterms.type | Journal Article/Review | en_GB |
refterms.dateFCD | 2022-12-06T16:07:46Z | |
refterms.versionFCD | AM | |
refterms.dateFOA | 2022-12-07T09:04:50Z | |
refterms.panel | C | en_GB |
refterms.dateFirstOnline | 2022-12-06 |
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This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage)