Mindful continuation? Stakeholder preferences for tourism development in Northern Devon during COVID-19

Abstract

Discourse in the early stages of the COVID-19 pandemic explored its likely effects on the tourism sector including the nature of recovery. Viewed through the lens of Evolutionary Economic Geography, this paper examines the preferences of four stakeholder groups for future tourism development in Northern Devon. Specifically, it reports on their views from 2021 and 2022 of three potential scenarios which were elaborated before the pandemic, and it explores whether COVID-19 was a trigger event for a change in trajectory. There was consistent support for the most sustainable trajectory, which represented the continuation of the existing arc of development, not a fundamental change in direction triggered by COVID-19. Not only does this finding contribute a retrospective critique of early opinions on possible COVID-induced change, it suggests an alternative view of the role of trigger events in destination evolution. The pandemic offered space for reflection on tourism development, as a form of ‘mindful continuation’ of transformation, not a 'mindful deviation' identified in some previous studies.