Towards a circular economy: Insights from a UK rural community

Abstract

While much research has focused on embedding circular economy practices in urban contexts, there is growing interest in the opportunities and challenges offered by underdeveloped rural settings. This paper contributes to this emerging field of research through findings from 31 participants drawn from business and community groups in a peripheral region situated in the Southwest of the UK. Using grounded theory analysis of interview, participant observation and workshop scripts, it identifies four critical enablers to the implementation of regional circular economy practices. First, cultural adaptation of production and consumption practices to new business responsibilities; second, regional governance enabled by appropriate legislative provisions; third, the mitigation of business rivalry by collaborative social systems; and, finally, interdependent action by business, government, and community groups. The study concludes with recommendations of how further research can shape industrial strategy and influence future regional and national policy and practice.