Pop-Up Production: Flexible Capacity Deployment in Additive Manufacturing for Short-Term Opportunistic Production
Eyers, DR; Huang, Y; Soroka, AJ; et al.Syntetos, AA; Lahy, A; Disney, SM
Date: 4 July 2023
Conference paper
Publisher
European Operations Management Association (EurOMA)
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Abstract
This study examines a novel strategic approach to very short-term opportunistic production, capitalizing on a short (but intense) flash demand that cannot be fulfilled by existing supply chain players. We term this pop-up production, inspired by the notion of a pop-up store that is well-established in temporary retail operations. ...
This study examines a novel strategic approach to very short-term opportunistic production, capitalizing on a short (but intense) flash demand that cannot be fulfilled by existing supply chain players. We term this pop-up production, inspired by the notion of a pop-up store that is well-established in temporary retail operations. Employing a dynamic capabilities perspective, two 3D printing operators were studied as they entered the market for medical equipment supplies during the outbreak of the worldwide Covid-19 pandemic in 2020. Based on these observations, this paper highlights the characteristics of this strategy that may be successfully employed in other markets.
Management
Faculty of Environment, Science and Economy
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