Engaging land managers for nature conservation and renewal: A Practical guide for environmental groups

Abstract

The UK is in a climate emergency and ecological crisis. Key to addressing environmental problems, such as improving water quality and renewing biodiversity, involves tackling the way land is managed. But effective environmental land management depends on much more than scientific knowledge. It rests on an appropriate translation of the science by environmental groups and its effective implementation by land managers themselves. To achieve the latter, land managers must also be given ample opportunities to communicate their knowledge and expertise of the land. As such, it is essential for environmental groups to understand how best to engage with those key actors. The guidance provided in this report aims to support those groups in their engagement with land managers in such a way as to empower them to move towards more sustainable and regenerative land management practices. It comprises clear and concise guidance on effective engagement. This guidance draws heavily from the wealth of experience of Cornwall Wildlife Trust staff involved in the Upstream Thinking catchment management scheme funded by South West Water. The aim of this scheme is to improve water quality, increase biodiversity, and maintain viable farm businesses. Staff working on this scheme have developed immensely valuable engagement skills as part of their work with farmers in catchment systems over the past ten years. The document is organized into two sections: ‘engagement principles’ and ‘engagement steps.’ The former lists some key behavioural qualities for effective engagement with land managers. The latter lists the different steps and actions involved in building an effective engagement over time. The guidance applies to all types of environmental management plans involving a land manager and land adviser, including but not limited to those designed as part of existing agri-environment schemes (AES).