Managing innovation for sustainability
Seebode, Dorothea; Jeanrenaud, Sally; Bessant, John
Date: 1 March 2012
Article
Journal
R & D Management
Publisher
Wiley
Publisher DOI
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Abstract
‘Sustainability’ is a major and growing driver of business change. Its implications for innovation are clear – living and working in a world of up to 9 billion people with rising expectations, providing energy, food and resource security, dealing with climate change, ecosystem degradation, a widening economic divide and a host of other ...
‘Sustainability’ is a major and growing driver of business change. Its implications for innovation are clear – living and working in a world of up to 9 billion people with rising expectations, providing energy, food and resource security, dealing with climate change, ecosystem degradation, a widening economic divide and a host of other interdependent issues will require massive change in products, service, processes, marketing approaches and the underlying business models which frame them. The focus of this paper is to develop an understanding of new approaches to innovation management required to take account of the growing pressures and emerging opportunities in the ‘sustainability’ agenda. In particular it draws on case studies of a variety of organizations to help answer the question of what practical actions might be taken beyond the rhetoric of moving towards greater sustainability or ‘greening’ of business.
Management
Faculty of Environment, Science and Economy
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