Managing innovation for sustainability
R & D Management
‘Sustainability’ is a major and growing driver of business change. Its implications for innovation are clear – living and working in a world of up to 9 billion people with rising expectations, providing energy, food and resource security, dealing with climate change, ecosystem degradation, a widening economic divide and a host of other interdependent issues will require massive change in products, service, processes, marketing approaches and the underlying business models which frame them. The focus of this paper is to develop an understanding of new approaches to innovation management required to take account of the growing pressures and emerging opportunities in the ‘sustainability’ agenda. In particular it draws on case studies of a variety of organizations to help answer the question of what practical actions might be taken beyond the rhetoric of moving towards greater sustainability or ‘greening’ of business.
This is the accepted version of the following article: Managing innovation for sustainability R&D Management 42, 3, 2012., which has been published in final form at http://onlinelibrary.wiley.com
R&D Management 42, 3, 2012, p.195-206