On Oenological Authenticity: Making Wine Real and Making Real Wine
M/C Journal / QUT Creative Industries
Wine authenticity is actively required by producers, distributors, consumers, and others. The authenticity of wine is constantly created, performed, and contested. This is more than just a matter of economics. Wine animates a complex of human tastes, pleasures and identities. Wine authenticity is examined in long-term historical perspective. Consumer demands for authentic wine go back many centuries. Self-conscious performances of authenticity by wine-makers are more recent inventions, being elaborated particularly in France, French innovations then spreading globally. Wine authenticity involves a constellation of environmental, cultural, legal, political and commercial factors. Yet wine-making is not just another industry which fabricates authenticity.
Vol. 18, Issue 1
Place of publication