Advertising Paekdusan: an ethnography of travel in contemporary South Korea
Proceedings of the 6th World Congress of Korean studies
Academy of Korean Studies
Through an ethnography inside one of Seoul‟s advertising agencies, my research aims to investigate how travel images of North Korean destinations are produced in South Korean advertising organisations and are commoditised (and consumed) as Korean cultural products. The study of the relations between advertising images and the commoditisation of culture is a growing field in anthropology.
Published in Proceedings of the 6th World Congress of Korean studies. Awarded Junior Scholar Prize.