Through an ethnography inside one of Seoul‟s advertising agencies, my research aims to investigate how travel images of North Korean destinations are produced in South Korean advertising organisations and are commoditised (and consumed) as Korean cultural products. The study of the relations between advertising images and the commoditisation ...
Through an ethnography inside one of Seoul‟s advertising agencies, my research aims to investigate how travel images of North Korean destinations are produced in South Korean advertising organisations and are commoditised (and consumed) as Korean cultural products. The study of the relations between advertising images and the commoditisation of culture is a growing field in anthropology.
