Being kind to ourselves: Self-compassion, coping, and consumption
Hogg, Margaret K.
Journal of Business Research
This is the author accepted manuscript. The final version is available from Elsevier via the DOI in this record.
Reason for embargo
© 2015. Most consumer research on coping builds from the notion of pursuing self-esteem. However, recent psychological research emphasizes the pursuit of self-compassion as a healthier goal versus the pursuit of self-esteem within coping strategies. Only a minority of consumer research studies discuss self-compassion in relation to coping. Yet, these more recent consumer studies firstly, do not explore the different coping strategies linked to self-compassion even though psychological research suggests that self-compassion involves different components. Secondly, these recent consumer studies do not explore the role of socio-temporal comparisons in self-compassionate coping even though psychological research relates socio-temporal comparisons to self-compassion. This phenomenological study of downwardly mobile consumers identifies different coping strategies that reflect a pursuit of self-compassion and highlights how coping strategies, with a focus on self-compassion, relate to socio-temporal comparisons. The study contrasts and maps consumers' coping strategies in their pursuit of self-esteem and self-compassion. The study contributes to an understanding of consumer coping.
Vol. 69, Iss. 2, February 2016, pp. 760–769