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dc.contributor.authorJerit, Jennifer
dc.contributor.authorBarabas, Jason
dc.contributor.authorPollock, William
dc.contributor.authorBanducci, Susan
dc.contributor.authorStevens, Daniel
dc.contributor.authorSchoonvelde, Martijn
dc.date.accessioned2016-03-07T15:04:15Z
dc.date.issued2016
dc.description.abstractMedia exposure is one of the most important concepts in the social sciences, and yet scholars have struggled with how to operationalize it for decades. Some researchers have focused on the effects of variously worded self-report measures. Others advocate the use of aggregate and/or behavioral data that does not rely on a person’s ability to accurately recall exposure. The present study introduces the prototype of an experimental design that can be used to improve measures of exposure. In particular, we show how an experimental benchmark can be employed to (1) compare actual (i.e., manipulated) and self-reported values of news exposure; (2) assess how closely the self-reported measures approximates the performance of “true” exposure in an empirical application, and (3) leverage the experimental benchmark to investigate whether a variation in question wording improves the accuracy of self-reported exposure measures.en_GB
dc.identifier.citationVolume 10, Issue 2-3, 2016 Special Issue: Measuring Media Exposure in a Changing Communications Environment
dc.identifier.doi10.1080/19312458.2016.1150444
dc.identifier.urihttp://hdl.handle.net/10871/20568
dc.language.isoenen_GB
dc.publisherTaylor & Francis (Routledge)en_GB
dc.rights.embargoreasonPublisher Policyen_GB
dc.titleManipulated vs. measured: Using an experimental benchmark to investigate the performance of self-reported media exposureen_GB
dc.typeArticleen_GB
dc.identifier.issn1931-2458
dc.descriptionThis is the author accepted manuscript. The final version is available from the publisher via the DOI in this record.
dc.identifier.journalCommunication Methods and Measuresen_GB


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