The role of organisational vision in guiding idea generation within SME contexts
Creativity and Innovation Management
John Wiley and Sons Ltd
Reason for embargo
New ideas are required if our organisations are going to survive and grow. Without the ability to think differently, firms can quickly stagnate and decline. A key contributor to the success (or otherwise) of the ideation process is the extent to which organisations provide effective control mechanisms, with existing literature drawing tentative links between this and the subject of organisational vision. The aim of this paper is to explore the control of idea generation in SME contexts, examining the interaction between organisational vision and the guidance of ideation in these settings. Through in-depth qualitative research with a range of SMEs, this study shows that structure in the form of an outlining framework assists in opening a liminal space for ideation. More importantly, this paper provides empirical evidence which demonstrates that organisational visions provide this framework by acting as a target, assisting the development of relevant ideas. Ideation, within the SME, is argued to be fundamentally subject to, and contingent upon, the direction of the organisation.
This is the author accepted manuscript. The final version is available from Wiley via the DOI in this record.
First published: 2 January 2017